How five-act structure make ads more effective
Can an ad made for just £50 deliver more effectively than a John Lewis advert featuring Elton John and costing £7m? We break two ads into five acts to find out.
Screenwriting
How to master five-act structure
John Yorke works with a screenwriter as she learns to master the core elements of five-act structure: inciting incidents, moments of hope and despair, and the point of no return.
Five tips to improve the structure of your script
What are the rookie structural issues new screenwriters struggle with? Kieran Grimes explains the top points to master to make your script better.
An interview with BBC Head of Radio Comedy Julia McKenzie
Julia McKenzie, Head of Radio Comedy for BBC Studios, discusses her role at the BBC, how to submit your work to production companies and how to react to trends in writing.
An interview with screenwriter Ashley Pharoah
Ashley Pharoah, award-winning writer and creator of shows including Life on Mars, Ashes to Ashes and Wild at Heart chats to our screenwriting students.
An interview with BBC Executive Comedy Producer Simon Nicholls
Katherine Press asks BBC Studios Executive Producer for Comedy Simon Nicholls what the key to great comedy is.
What is BAFTA Rocliffe New Writing Competition, and why should you enter?
Katherine Press sat down with Farah Abushwesha at BAFTA HQ to talk Rocliffe, filmmaking and her top tips for new writers.
In conversation with writer and story producer Ciarán Hayden
Writer and story producer Ciaran Hayden answers questions about troublesome midsections, characters’ desires and how long to make a series.
What do script editors really mean?
Caroline Young, tutor on our Story for Script Development course, reveals the truth behind script editor clichés.
