Think of all the podcasts you come across, from true crime to news analysis, from celeb chats to neuroscience, from business tips to data analysis. What do the most successful ones have in common? A compelling story.
A strong narrative is key to building emotional connection with an audience and turning casual listeners into longtime fans.
As John Yorke says: ‘While perfect story structure won’t inherently give you a great episode or series, you can’t have a great episode or series without good structure.’
During his long career as a narrative consultant, John has trained the folk at BBC Sounds, Wondery, Spotify, Somethin’ Else and more on story-structure for podcasts, and has worked himself on acclaimed podcasts across a diverse range of genres, including The Coming Storm, Maydays: The White Helmets and Legend: The Joni Mitchell Story. His live online course, Story for Podcasts, is the accumulation of everything John knows about audio storytelling.
